m a r k a n d e y a

Dokdo Marketing

Posted by Brian on March 18, 2005

The Hankook Ilbo has an article up on the surge in “Dokdo Marketing,” the ways in which Korean companies are jumping over the latest 5-minute hate to help sell their goods. If you can read Korean, check it out, but for the rest of you, here’s a quick summary:

  • Kiup Bank is offering  “Dokdo is our land” bank books
  • KTF is has free “Dokdo is our land” bell sounds for their hand phones (got mine this morning)
  • LG Telecom will be providing a free “Protect Dokdo” game
  • Lotte Department Store (Sogong branch) will be giving away free Dokdo towels  to children
  • Lotte Mart will be selling “Dokdo Love” t-shirts

As might be expected, the article totally avoids the issue of whether or not this kind of hyper-nationalistic marketing is responsible or even appropriate. Nor does it address the issue of Korean companies that do a lot of business in Japan turning around and bashing their customers there.


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