m a r k a n d e y a

On Lee Hyo-ri’s Fame

Posted by Brian on January 28, 2006

From the Korea Herald the other day, on Lee Hyo-ri:

Despite some negative comments from music critics, her brand value as a star seems to skyrocket as she continues to appear in the commercials of Samsung mobile phone brand “Anycall.”

This struck me as an incredible misuse of the word “despite.” Any cursory look at celebrity culture and the use of celebrities in advertising will show that what the critics say about pop culture products has very little bearing on who does and does not become popular among the pop-culture consuming masses. At the rate we’re going (Paris Hilton, Jessica Simpson, etc.) I foresee a time when that “despite” will change to “because of.”

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