m a r k a n d e y a

Stupidity at Lotte World

Posted by Brian on March 27, 2006

In the aftermath of the stampede at Lotte World that left 35 people injured, the Chosun (rightfully) pulls no punches:

The idea of granting free admission
to all comers in the wake of a safety accident is beyond comprehension.
Once an accident like that has happened, the first thing to do is study
how to prevent another, including a check of whether there were any
flaws in the facilities and whether staff were given proper safety
training. Instead, Lotte World threw open the gates, presumably in a
bid to attract publicity after a decline in business.

The idea of a week of free admission is stupid on so many levels that I don't know where to begin. For starters, I could have told them it would end up a total clusterf***. After all, even on an average day the situation is pretty sketchy, with huge lines and not enough
entrances to process everyone in an efficient manner. Turning it into a first-come, first-served free-for-all is perhaps the worst thing they could do.

And as a gesture of repentance ("We're sorry that guy died in our park; please come in for free") it's sorely lacking. How about improving the safety conditions and providing a better work environment for the workers? I know, it lacks a certain marketing wiz-bang quality, but such changes might save another life.

Someone at Lotte needs to lose their job over this.


One Response to “Stupidity at Lotte World”

  1. Minseok said

    Someone better.
    Let’s hope that the police investigation will yield some concrete results that will act as a precedent and a reminder for any company intent on giving out freebies for whatever reason.

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